Duckhorn Realigns Distribution Network, Upping RNDC, Breakthru Partnerships

The Duckhorn Portfolio has announced expanded partnerships with Republic National Distributing Co. (RNDC) and Breakthru Beverage Group, after a detailed review of its distribution footprint. RNDC will now distribute the Duckhorn range in 21 states, while Breakthru will be its distributor in 11 markets.

Under the new deals, RNDC will handle Duckhorn’s brands in Alaska, Georgia, Idaho, Indiana, Kentucky, Louisiana, Michigan, Mississippi, Montana, Nebraska, New Mexico, New York, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Virginia, Washington, and Wyoming.

Breakthru will serve as Duckhorn’s distributor across Arizona, Colorado, District of Columbia, Florida, Illinois, Maryland, Minnesota, Nevada, Pennsylvania, South Carolina, and Wisconsin.

Among the changes, Southern Glazer’s has previously handled Duckhorn’s brands in New York, Florida, Kentucky, Alaska, New Mexico, Mississippi, Oregon, South Carolina, and Washington, with those states now split among Breakthru and RNDC.

Duckhorn EVP and chief sales officer Pete Przybylinski said the moves, which take effect this summer, are intended to provide the luxury wine player “greater focus and investment in our winery brands, broader reach, and deeper market penetration.” Duckhorn added that it’s now the largest supplier of above-$15 wines in the off-premise, according to Circana.

According to Impact Databank, top-seller Decoy by Duckhorn grew an estimated 2% to 1.45 million cases in the U.S. last year, up from 1.1 million cases three years earlier, while flagship label Duckhorn Vineyards rose an estimated 3.5% to 305,000 cases and Decoy Ltd jumped 35% to 166,000 cases.—Daniel Marsteller

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