Trade Groups Adopt Principles For Marketing Crossover Alcohol Products

The WSWA, DISCUS, FMI-The Food Industry Association, and the National Association of Convenience Stores have issued a joint statement affirming their commitment to responsible marketing and merchandising of crossover alcohol products, i.e. drinks that share branding with non-alcoholic products.

The principles agreed upon include complying with existing industry advertising codes like the Distilled Spirits Council Code, making sure product packaging is clear and distinguishable from non-alcoholic beverage counterparts, prominent references to the type of alcohol and abv included in the product, and ensuring that placement in stores avoids confusion and doesn’t overlap with products primarily appealing to children. The ranks of brands featuring both alcoholic and non-alcoholic versions continues to grow, with a few examples being Fresca, Topo Chico, Mountain Dew, and Sunny D.

Tagged : DISCUS, Fresca, Mountain Dew, Sunny D, Topo Chico, WSWA

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