Bronco Expands Partnership With RNDC In 20 States
July 2, 2024California’s Bronco Wine Co. has expanded its alignment with RNDC across 20 states.
While RNDC has already handled Bronco brands across some of the affected markets, Bronco told SND, “This expanded agreement allows us to have consistent representation across these 20 states with a core group of Bronco Wine Co. brands.” According to Impact Databank, Bronco has annual U.S. volume of 3 million cases.
While the exact portfolio varies some by state, Bronco brands such as Rosenblum Cellars, Carmenet, Picket Fence, Crane Lake Cellars, Coastal Vines, Salmon Creek, and Longevity Wines are among those generally being consolidated with RNDC across a broad swath of territory including: AK, AZ, CA, CO, DC, FL, HI, IL, IN, KY, LA, MD, ND, NE, OK, OR, SC, SD, TX, and WA. Bronco also has select brands with RNDC in Georgia, Michigan, Virginia, and other states.
In the case of California, where Bronco has its own Classic Wines of California distributor, “both Classic Wines of California and RNDC will represent different brands from Bronco’s diverse portfolio of wines,” the company told SND.—Daniel Marsteller
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