News Briefs for July 30, 2024
July 30, 2024•DISCUS and the American Single Malt Whiskey Commission (ASMWC) have sent a joint letter to the TTB urging the bureau to finalize its standards for American single malt whiskey. The letter comes two years after the TTB’s notice of proposed rulemaking to establish standards for the category. “This new standard will establish trust in the category, clarify label declarations, and equip consumers with the necessary information to make informed purchasing decisions,” the letter reads. American single malts continue to rise within the whiskey category, with distillers from Jack Daniel’s and Beam to Bulleit and Westland taking part, among others.
•Luxco’s Limestone Branch Distillery is launching its latest annual edition of Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey. Created by master distiller Stephen Beam, the 2024 expression includes 7-year and 17-year aged Bourbons and Beam’s first double finish in French brandy and Cognac casks. Bottled at 101 proof, an allocation of 10,000 three-pack cases of Yellowstone Limited Edition will hit shelves in September at a minimum suggested price of $100 a 750-ml. Luxco is the brands division of MGP.
•Tequila brand El Tequileño is releasing a new Still Strength expression. Made from 100% Blue Weber agave and bottled at 50% abv, the new offering is rolling out to select national and local retailers, carrying a suggested price of $65 a 750-ml. Steffin Oghene, vice president of international sales for El Tequileño, noted, “As Tequila’s popularity soars, there is a growing demand for innovative expressions that push the boundaries of what is possible in the world of agave spirits.” Produced at La Guarreña distillery, El Tequileño also recently extended with an Extra Añejo expression.
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