Espolòn, Aperol Lead Campari Up 3.5% In The U.S.
July 30, 2024Campari has posted net sales up 3.8% to €1.5 billion ($1.6b) for its fiscal first half ended in June, with the company pointing to the strong performance of Campari, Aperol, Espolòn, and Grand Marnier, particularly in the U.S. Adjusted EBITDA was up 3.5% organically to €419 million ($453m).
Campari’s Americas region—representing 45% of sales—saw a 6.8% bump in H1 with the U.S. growing by 3.5% and accelerating in the second quarter. This jump was attributed to double-digit growth for Espolòn, as well as continued growth for Aperol and Grand Marnier. Wild Turkey was stable in the first half, while Skyy continued to decline.
Overall, Campari’s portfolio accelerated in Q2, seeing growth of 6.9%, nearly double the average for H1. “In the remainder of the year, we expect to continue to outperform the industry, leveraging our strong brands playing in growing categories in an environment currently showing softer market dynamics and increased price competition in core markets,” said CEO Matteo Fantacchiotti.—Shane English
| Campari America—Top 10 Brands (thousands of 9-liter case depletions) |
||||
| Brand | Origin/Type | 2022 | 2023 | Percent Change1 |
|---|---|---|---|---|
| Skyy | American Vodka | 1,850 | 1,680 | -9.2% |
| Espolòn | Tequila | 1,110 | 1,368 | 23.2% |
| Wild Turkey | Bourbon/Rye | 891 | 872 | -2.1% |
| Grand Marnier | Imported Liqueur | 624 | 590 | -5.4% |
| Aperol | Imported Liqueur | 390 | 547 | 40.3% |
| Wild Turkey American Honey |
Flavored Whiskey | 485 | 482 | -0.6% |
| Campari | Imported Liqueur | 227 | 243 | 7.0% |
| J Wray Overproof | Imported Rum | 145 | 147 | 1.4% |
| Appleton | Imported Rum | 101 | 107 | 5.9% |
| Russell’s Reserve | Bourbon | 84 | 93 | 10.6% |
| Total Top 102 | 5,907 | 6,129 | 3.8% | |
| 1 Based on unrounded data. 2 Excludes Courvoisier, which was acquired in 2024. Source: IMPACT DATABANK © 2024 |
||||
Tagged : Aperol, Campari, Espolón, Grand Marnier, WIld Tureky
