News Briefs for August 12, 2024

•Lawrenceburg, Kentucky’s Four Roses has announced the 2024 bottling of Four Roses Limited Edition Small Batch Bourbon, set to hit shelves on September 14. The 54.1% abv whiskey is a blend of four whiskies aged 12, 15, 16, and 20 years, with each made from a different combination of Four Roses’ yeasts and mash bills. Only 16,000 bottles of this year’s Limited Edition Small Batch will be available for a suggested price of $220 a bottle. Following the whiskey’s launch at the company’s two visitor centers, the whiskey will be available in select retailers across the U.S. Last year, Four Roses, owned by Japan’s Kirin, was up 5% to 435,000 cases in the U.S., according to Impact Databank.

•Moët & Chandon will gain visibility at one of pro tennis’s marquee events later this month as the official Champagne brand of the U.S. Open. The French bubbly will be served in limited-edition, co-branded Moët & Chandon x US Open Golden Goblets at the event in New York, which runs from August 19 through September 8. The brand will also be poured at special events like the USTA Foundation’s Opening Night Gala and the U.S. Open’s ‘Final 8 Club’ reception. Moët & Chandon is the second-largest Champagne brand in the U.S. after portfoliomate Veuve Clicquot, at just under 390,000 cases last year, according to Impact Databank.

•Spirits-based RTD brand Neatly has partnered with Gopuff to bring the New Jersey-based drinks brand to more than 150 BevMo locations across the U.S. In addition to the retail expansion, the partnership will add Neatly’s vodka and green tea cocktails to Gopuff’s delivery platform in 13 states and Washington, D.C. The rollout is starting with California, where Neatly is now available in 151 BevMo locations with Arizona and Washington availability beginning soon. In September, the next phase of the partnership will bring Neatly to Texas, Kentucky, Louisiana, Illinois, Massachusetts, and New York, via Gopuff’s platform and Liquor Barn stores. Neatly’s spiked teas are at 5% abv and come in Black Cherry, White Peach, Pina Colada, and Blueberry Honey flavors.

•Tres Tribus mezcal has launched its Espadín-distilled expression in the U.S. The 45% abv mezcal is distilled in the mountains of Oaxaca on a handmade still before proofing down to bottling strength with water from a local source. The new release is available through the brand’s website for $50 a bottle and joins the brand’s four other releases, Tobala ($120), Ensemble ($130), Cuishe ($110), and Espadín Capon ($140).

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