Flaviar Acquires Fellow E-Commerce Player Speakeasy, Surpasses $100 Million In Sales
September 10, 2024E-commerce player Flaviar, which has a strategic partnership with RNDC, has announced the acquisition of fellow e-commerce company Speakeasy in a stock and cash deal. Terms weren’t disclosed. Flaviar noted that it will process over half a million orders this year, surpassing $100 million in online beverage alcohol sales across the U.S. and Europe.
According to Flaviar, the deal for Speakeasy will result in faster delivery and lower shipping costs for consumers immediately, while also giving brand partners access to “value-add services like engraving, incorporating brand merch, custom packaging, and other ways for brands to create unique experiences for their customers.” Speakeasy counts 250 partners on its platform, which offers e-commerce fulfillment services, including Tesla with their Tequila, beer and Mezcal projects, WhistlePig, and Constellation.
The move follows other acquisition plays for Flaviar over the past two years, including Barcart (now Flaviar Checkout) and Wine-Searcher, as well as a partnership with Shopify. Speakeasy’s team will continue to run its agency and fulfillment services, which will be folded into Flaviar Checkout, the platform that enables direct-to-consumer sales from a brand’s own website and is integrated with Shopify and linked to Flaviar’s nationwide retailer fulfillment network.—Daniel Marsteller
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