•Hennessy has partnered with NBA star LeBron James on a special edition of its VS Cognac. The limited edition includes a portrait of James in purple and orange, as well as a reimagined version of the Hennessy Bras Armé nodding to James’s arm sleeve and trademark crown. Hennessy Limited Edition by LeBron James debuts September 30. According to Impact Databank, Hennessy slipped 16% to 3.1 million 9-liter cases in the U.S. last year, amid difficult conditions in the Cognac category.

•Mezzacorona has unveiled new branding for Domenica Pinot Grigio, beginning with a new label design for the 2023 vintage. The new look is intended to evoke Domenica’s alpine origins in the Trentino region, and includes embossed elements as well as bolder imagery and lettering. Domenica retails at $15 a 750-ml. In addition to Domenica, the Mezzacorona portfolio includes the flagship Mezzacorona label, as well as DiNotte Red Blend, Delisa Pinot Grigio Rosé, and low-abv, low-calorie Ventessa. Mezzacorona, imported by Prestige Wine Imports, has annual volume of 950,000 cases in the U.S.

•Johnson Brothers has made two regional leadership appointments, effective January 1. AJ Atta has been named president of the distributor’s West Region, overseeing operations in Minnesota, Hawaii, Iowa, Nebraska, Nevada, North Dakota, South Dakota, and Wisconsin. Scott Cash has been appointed president of the East Region, managing Florida, Indiana, North Carolina, Rhode Island, Virginia, and West Virginia, along with the United Johnson Brothers partnership in Alabama/Mississippi. Atta is currently executive vice president-general manager of Johnson Brothers of Minnesota, while Cash is currently vice president-general manager of North Carolina.

•Su Casa Mezcal is extending with a Reposado expression. Retailing at $50, the newcomer is launching first in New York, New Jersey, and Florida before rolling out to additional states. It’s packaged in a custom, textured orange bottle and barrel-aged for three months. The Reposado launch comes about 16 months after the debut of the original Su Casa Blanco, which has made inroads in the market—especially in the on-premise—across the New York, New Jersey, and Florida markets, outpacing the broader mezcal category, the company says.