Diageo Partners With NFL, Uber On Responsibility Campaign
December 3, 2024Diageo has partnered with MADD, the NFL, and Uber to launch a new “Take a Minute. Make a Plan.” campaign against impaired driving. The 360-degree marketing campaign includes print, digital and out-of-home (OOH) advertisements, broadcast integrations during select NFL games, in-stadium programming including tailgate activations at select games, and targeted Uber messaging with exclusive incentive codes. The campaign will run throughout the remainder of the NFL season.
“In sports, a one-minute time out to talk strategy can change everything. With this powerful insight, we created a campaign to inspire people to take one minute to plan ahead, celebrate responsibly, and never drive impaired,” said Stephanie Childs, executive vice president of corporate relations at Diageo North America. “Through our partnerships with MADD, the NFL, and Uber, we are proud to collaborate on this important effort to prevent impaired driving. Together, we can reach more people and save lives.”—Daniel Marsteller
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