Diageo Backs Gin Leader Tanqueray With Fresh Campaign
December 19, 2024Diageo has kicked off “Classic or Nothing,” a new ad campaign for Tanqueray. The campaign is centered on the “Classic or Nothing” diner, a touring take on the American diner serving Tanqueray Martinis and French fries, among other gin cocktails like the Tom Collins, in a branded environment.
The tour started at the Austin Food & Wine Festival before traveling to MetLife Stadium for the New York Giants game against the Baltimore Ravens. The tour will continue through the new year, with details announced on Tanqueray’s social channels. Last year, Tanqueray was at 1.35 million cases in the U.S., according to Impact Databank, leading the gin category.—Shane English
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