•Hemp-derived THC seltzer brand Wynk has launched its most extensive ad campaign to date, taking aim squarely at consumers abstaining from alcohol during Dry January.The campaign, “Dry January Doesn’t Have To Be So Dry,” combines digital media ads, out-of-home, and in-store promotions with the brand’s national retailer partners. Out-of-home ads will be focused on some of Wynk’s core markets like Atlanta, GA, Chicago, IL, Daytona Beach, FL, Jersey City, NJ, and Stamford, CT, while in-store promotions will run in chains like Binny’s and Total Wine. In addition to the ads and store promos, Wynk is also discounting its “Dry January Pack,” which includes two 6-packs of each Wynk flavor, plus gummies, to $221, down from $260.

•Curaleaf has added a new 2.5-mg. offering to its Select line of hemp-derived THC seltzers. The new drinks come in Black Cherry, Grapefruit, Watermelon, and Berry, and are available in single-flavor 4-packs and a variety 8-pack. Select is sold in Curaleaf retailers in New Jersey, Arizona, and Maine, as well as through the company’s website. In addition, Select Zero Proof is available in other retailers across the U.S., as well as for on-demand delivery, depending on state laws. The 2.5-mg. drinks are rolling out now and join the brand’s 5-mg. drinks, launched last summer.