Deutsch Extends Josh Cellars Into Non-Alcohol Category
January 7, 2025Deutsch Family Wine & Spirits is launching a new non-alcohol sparkling wine under the Josh Cellars umbrella, expanding the 6-million-case brand into the growing NA segment.
Billed as a non-alcohol complement to Josh Cellars Prosecco—which has been among the fastest-growing premium sparkling wines in the U.S. recently—the new entry is debuting in select market including Connecticut, Colorado, Massachusetts, Florida, Southern California, and Texas.
Positioned on the shelf next to Josh’s Prosecco, the non-alcohol sparkler has a suggested retail price of $17 a 750-ml. The brand is backing the launch with local digital, print, and broadcast media outreach, along with regional influencer activations themed around Dry January.—Daniel Marsteller
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