Surfside RTD Brand Set To Debut New Extensions After Big Year In 2024

Philadelphia-based Stateside Brands saw its Surfside label soar from 1.2 million cases in 2023 to 4.9 million cases last year, according to Impact Databank. Surfside will be debuting a series of Green Tea line extensions during the first quarter, including a variety 8-pack, single flavor 4-packs, and a new 700-ml. single can “The Longboard,” aimed at stadium venues and convenience stores. That dovetails with the brand’s strategy of targeting pro sports venues to drive expansion.

Surfside’s professional sports partnerships grew to a total of 11 teams across MLB, NHL, and NBA last year, and in 2025 it’s expecting to double that figure. Additional retail chain placement are also expected to drive gains this year. Surfside is line-priced $10 for a 4-pack of cans and $20 for its variety 8-packs.—Daniel Marsteller

Tagged : Stateside Brands, Surfside

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