Whisky Advocate: Woodford Expands Double Double Oaked Nationwide

One of the fastest-growing whiskies in the U.S. over the past several years with volume of 1.2 million cases, Brown-Forman-owned Woodford Reserve has seen growing interest in its special Double Double Oaked bottling, which takes Woodford’s flagship Bourbon and gives it an extra-long finish in toasted oak barrels. Double Double Oaked is now seeing a national release aimed at seizing the growth opportunity.

“We finally got our stocks to a place where we could introduce [the whiskey] to a wider audience, and then also have enough inventory to continue doing it year over year,” says master distiller Elizabeth McCall. It will continue to be an annual release, with new batches touching down between January and February.

This year’s batch is the largest one yet: encompassing approximately 300 barrels, roughly 10 times larger than the debut batch. The whiskey, which has a suggested retail price of $200/700 ml, is currently rolling out to retailers across the U.S. and Canada. Whisky Advocate has the full story.

Tagged : Brown-Forman, Whisky Advocate, Woodford Reserve

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