Shaw-Ross Adds Fieri And Hagar’s Santo Spirits To Portfolio

Miami-based importer and marketer Shaw-Ross International is extending its lineup with a new deal to handle the Santo Spirits range from Guy Fieri and Sammy Hagar. Working in conjunction with Santo’s existing wholesaler network, Shaw-Ross will assume national distribution for the full Santo Spirits range, including Santo Blanco ($45), Reposado ($50), Añejo ($80), and 110 Proof Blanco ($60) Tequilas, as well as mezcal/Tequila blend Mezquila ($60). “This collaboration will build on the success Santo has already seen and elevate the brand to new heights in the U.S. market, all while educating consumers on the benefits of additive-free Tequila,” said Shaw-Ross president Scott Jove.—Daniel Marsteller

Tagged : Santo, Shaw-Ross

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