Total Champagne shipments declined 9.2% to 271 million bottles (22.5m cases) globally last year, according to the Comité Champagne, with both the domestic and export markets in decline. Exports fell 11% to 153 million bottles (12.8m cases) in 2024, while shipments to the French domestic market dipped 7% to 118 million bottles (9.8m cases).

Comité Champagne co-president Maxime Toubart cited challenges including “inflation, conflicts around the world, economic uncertainty, and a political wait-and-see attitude in some of Champagne’s biggest markets, such as France and the United States” as contributing to category declines. Fellow co-president David Chatillon added that “Champagne is a solid, sustainable organizational model that has proved its value, even in the face of adversity, which gives it confidence in the future.—Daniel Marsteller