Pernod Reportedly Mulls Sale Of Mumm Champagne

After selling its international wine business to Accolade Wines and partners last year, Pernod Ricard is reportedly considering selling its Mumm Champagne brand. Reuters reported that Pernod has enlisted Rothschild & Co. to explore a potential sale, which could fetch €600 million ($619m), or three times’ Mumm’s annual revenues.

According to Impact Databank, Mumm’s U.S. volume grew 5% last year to 30,000 cases. Globally, the brand ranks fourth among all Champagne brands at approximately 560,000 cases. Total Champagne shipments decreased 9.2% to 271 million bottles (22.5m cases) globally last year, according to the Comité Champagne, with both the domestic and export markets in decline. —Daniel Marsteller

Tagged : Mumm, Pernod Ricard

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