Reyes Adds High Noon In California
April 8, 2025In case you missed Friday’s news alert, leading beer wholesaler Reyes Beverage Group—part of Reyes Holdings, with annual revenue of $40 billion—continues to build on its fast-growing portfolio of wine and spirits in California, adding Gallo’s High Noon in the Golden State, effective July 1. High Noon is the largest spirits brand by volume in the U.S., up an estimated 13.5% to just under 25 million cases last year, according to Impact Databank.
High Noon is just the latest big piece of business that Reyes has added in California. Already this year it has announced it’s onboarding both Tito’s vodka and the entire Brown-Forman portfolio in the state, which were also previously handled by RNDC. Here’s the full story.
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