News Briefs for April 8, 2025

•Bacardi-owned Patrón Tequila is introducing a 50-ml. size for its high-end Patrón El Alto expression. The blend of Reposado, Añejo, and Extra Añejo Tequilas originally debuted in 2022 with a 750-ml. retailing at $179. The new El Alto minis are being featured at upcoming Coachella Valley festivals such as Neon Carnival, Gallery Desert House, Desert Nights, and the Guess Compound. Patrón’s U.S. volume stood at 2.5 million cases last year, according to Impact Databank, with the luxury brand ranking third in the Tequila category overall.

•Gallo’s New Amsterdam Vodka is unveiling a new label, logo, and icon alongside the next iteration of the brand’s ‘Find Your Wins’ ad campaign, which is rolling out now across TV, digital and social. The updated packaging is billed as a fresh take on the brand’s cityscape logo, with a refined brand mark and a bolder focus on the signature New Amsterdam Blue, which the company says creates “a cohesive and instantly recognizable presence on shelves.” New Amsterdam ranks third among all vodka brands in the U.S. at 5.35 million cases, according to Impact Databank.

•Wild Turkey‘s 8 Year Old, Jefferson’s Cask Strength, ultra-aged collectibles, and newcomers from Copperworks and Round Barn are among the offerings featured in Whisky Advocate’s latest weekly roundup. The website has all the details.

Tagged : Bacardi, Gallo, New Amsterdam, Patrón, Whisky Advocate

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.