Wine Volume Slips 6% Off-Premise Year-To-Date

Total wine volumes declined 5.9% in off-premise channels during the year-to-date period ending April 20, compared to a -4.3% rate for all of last year, according to IRI/Circana. The only sectors to register off-premise volume growth year-to-date were non-alcoholic wine and sake. Sparkling wine decreased 1.4% despite increases from Prosecco (+5.3%) and Champagne (+7.2%).

Table wines fell 6% by volume year-to-date in IRI/Circana channels, and among the 25 largest-selling brands off-premise by retail dollars, the fastest-growing were Deutsch Family’s Josh Cellars (+4%) and Constellation’s Kim Crawford (+3%). Josh Cellars became the overall U.S. market’s largest-selling wine by dollar value for the first time in 2024, according to Impact Databank, ahead of Gallo’s Barefoot.

Imports fared worse year-to-date in IRI/Circana channels, compared to American wines, off-premise. Further declines for imported wine are projected for the balance of 2025, especially if proposed tariffs go into effect. The total U.S. wine market is expected to register its fifth consecutive annual volume decline by the end of the year, according to Impact Databank.

Tagged : Circana, Constellation, Deutsch, IRI, Josh Cellars, Kim Crawford

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