Campari Group Sees Sales Slip In First Quarter
May 9, 2025Campari Group has posted sales down 4% organically to €666 million ($749m) for its fiscal first quarter ended in March, as adjusted EBITDA fell 11% organically to €174 million ($196m). Noting that the first quarter is traditionally the slowest of the year for drinks sales, Campari added that “a backdrop of heightened macroeconomic volatility” contributed to softness during the three-month period.
In the U.S., Campari saw sales dip 11%, due to “high volatility in the operating environment and threat of tariffs leading to destocking, mainly in Skyy, Grand Marnier, and Wild Turkey, as well as logistic delays, excluding which the change would be -5%.” The company said that its largest label in the U.S., Espolòn Tequila, “was impacted by a tough comparison base and softness in Blanco category trends, while Aperol remained resilient.”
“We are maintaining a prudent approach given the current uncertain operating environment, affected also by tariff threats,” said Campari Group CEO Simon Hunt. “There was a soft start to the year impacted by heightened macroeconomic volatility in our smallest and lowest seasonality quarter, Easter timing in EMEA, and logistic delays in the U.S. market. At the same time, our outperformance in sell-out is continuing across most geographies, which demonstrates the strength of our brands.”
Hunt will be among the speakers at this fall’s 49th Annual Impact Marketing Seminar at New York’s Pierre Hotel on October 9.—Daniel Marsteller
| Campari—Top 10 Brands In The U.S. (thousands of 9-liter case depletions) |
||||||
| Rank | Brand | Origin/Type | 2023 | 2024 | Percent Change* |
|
|---|---|---|---|---|---|---|
| 1 | Espolon | Tequila | 1,368 | 1,578 | 15.4% | |
| 2 | Skyy | American Vodka | 1,680 | 1,542 | -8.2% | |
| 3 | Wild Turkey | Bourbon/Rye | 872 | 806 | -7.5% | |
| 4 | Aperol | Imported Liqueur | 547 | 604 | 10.4% | |
| 5 | Grand Marnier | Imported Liqueur | 590 | 556 | -5.8% | |
| 6 | Wild Turkey American Honey |
Flavored Whiskey | 482 | 480 | -0.4% | |
| 7 | Courvoisier | Cognac | 425 | 406 | -4.5% | |
| 8 | Campari | Imported Liqueur | 243 | 242 | -0.5% | |
| 9 | J. Wray Overproof |
Imported Rum | 147 | 107 | -27.1% | |
| 10 | Appleton | Imported Rum | 107 | 102 | -4.9% | |
| Total Top 10 | 6,461 | 6,423 | -0.6% | |||
| * Based on unrounded data. Source: IMPACT DATABANK © 2025 |
||||||
Tagged : Aperol, Campari, Espolón, Skyy, Wild Turkey
