Bonterra Boosts Concha y Toro In First Quarter

Chile’s Vina Concha y Toro saw first quarter sales grow by 1.4% year-over-year, driven by its premium and super-premium brands, which now account for 52% of sales.

Among the brands driving growth were Casillero del Diablo (+4.8%), Diablo (+18.7%), Bonterra (+29.2%), and Don Melchor (+139.3%). In terms of the company’s main markets, the United States (+8.7%), Chile (+4.3%), China (+8.6%), and South Korea (+5.7%) were on the rise, combining for 37% of total sales.

According to Impact Databank, the Concha y Toro brand—encompassing Frontera, Casillero del Diablo, and other labels—saw depletions increase 3.7% to 1.9 million cases in the U.S. last year, while Trivento rose 12% to just under 160,000 cases. California’s Bonterra was roughly flat in depletion terms at 461,000 cases, while the Fetzer and 1000 Stories brands saw declines.

“Although the year has become particularly challenging due to escalating tariffs in key markets, we believe a select group of companies will be able to turn this adversity into an opportunity, and Viña Concha y Toro is among them, thanks to the strength of its brand portfolio and its extensive self-managed global distribution network,” said CEO Eduardo Guilisasti. “We reaffirm our 2025 sales growth forecast of between 3% and 8%.”

Viña Concha y Toro rode double-digit growth across a host of markets—including the U.S.—to a 15% sales gain to $1 billion in 2024, on volume up 3% to 33.1 million 9-liter cases.—Daniel Marsteller

Tagged : 1000 Stories, Bonterra, Casiller del Diablo, Don Melchor, Fetzer, Frontera, Trivento, Viña Concha y Toro

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