News Briefs for June 4, 2025
June 4, 2025•Heaven Hill has released Old Fitzgerald 7-Year-Old Bottled-in-Bond, a new permanent addition to the brand’s largely seasonal lineup of limited releases. The new whiskey is made from a mash of 68% corn, 20% wheat, and 12% malted barley and, as a bonded whiskey, is bottled at 50% abv. The release carries a suggested price of $60 a 700-ml. and will be available across the U.S. To celebrate the launch, Heaven Hill will host a series of activations and partnerships.
•Betty Booze, the spirits-based RTD brand from actress and entrepreneur Blake Lively, has entered the spiked tea market with a new pair of fruit-flavored drinks. The Betty Booze Vodka Teas come in Meyer Lemon and Passionfruit flavors, with both at 4.5% abv and available in four-packs of 12-ounce cans. The new teas are the first non-carbonated offerings from the Betty Booze brand. “With our new Vodka Iced Teas, we’ve leaned into real, recognizable ingredients—brewed tea, real fruit juice, vodka, and a touch of agave—to deliver flavor that doesn’t taste engineered in a lab,” said co-founder and chairman Andrew Chrisomalis. Last year, Betty Booze reached 100,000 cases in the U.S., according to Impact Databank.
•Bronco Wine Co. has named Casey Tedd as executive vice president of sales, effective immediately. Tedd joins Bronco from Taub Family Companies, where he worked both for Palm Bay International—specifically the Cavit and Roscato brands—and the fine wine focused Taub Family Selections. At Bronco, Tedd will lead national sales operations with a particular aim toward expanding the Bronco portfolio’s market presence.
Tagged : Betty Booze, Bronco Wine Co., Heaven Hill, Old Fitgerald
