News Briefs for June 10, 2025

•Rosé All Day, part of the Biagio Cru Wines & Spirits portfolio, is introducing two new offerings: Rosé All Day Zero (0% ABV) and Rosé All Day Bubbly 9%. Both retail at $15, with All Day Zero containing 25 calories a serving and All Day Bubbly 9% at 85 calories. These two new wines coincide with a full rebrand of the Rosé All Day lineup. Rosé All Day grew 4.5% to 93,000 cases in the U.S. last year, according to Impact Databank.

•Brown-Forman has released Old Forester President’s Choice across the U.S., bringing the formerly distillery exclusive Bourbon to the national market. In addition, the President’s Choice range has expanded, with the distiller debuting a new rye whiskey under the label. Both whiskies are single barrels, typically aged between seven and nine years and bottled between 55% and 62.5% abv. Both whiskies carry a suggested price of $225 a bottle and will be available in limited quantities in select retailers across the U.S. Old Forester rose 3% to just over 500,000 cases in the U.S. last year, according to Impact Databank.

•Campari-owned Courvoisier Cognac is launching a new “Bring Your Own Courvoisier” campaign. The effort includes an immersive film “The Courvoisier Call,” starring Karrueche Tran and Bloody Osiris, directed by Mark Anthony Green, as well as the inaugural Courvoisier ‘Dînatoire,’ a series of events hosted throughout the year in major cities. The brand will also be backed by retail activations in markets such as Georgia, New York, and Texas. According to Impact Databank, Courvoisier slipped 4.5% to 406,000 cases in the U.S. last year.

•American whiskey brand Binder’s Stash has announced a new partnership with Willett Distillery. The move will give Binder’s Stash access to a selection of Willett’s rare barrels, including experimental mash bills. In addition, Binder’s Stash will be able to make use of Willett’s bottling facilities and routes to market. In the past, the luxury-focused bottler has released a 14-year-old Indiana Bourbon, a 9-year-old single barrel Bourbon from Kentucky, and a 5-year-old Kentucky single barrel Bourbon, among other American whiskies.

Tagged : Binder's Stash, Brown-Forman, Campari, Courvoisier, Old Forester, Rosé All Day, Willett

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