Casamigos Enters The RTD Space
July 1, 2025Diageo has extended Casamigos into the RTD space with a new line of canned Margaritas. The new cocktails are all at 10% abv and 135 calories per 200-ml. can and come in Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and Classic Lime flavors. The new offerings are not carbonated and are made using Tequila, triple sec, natural flavors, and juices.
Casamigos Margaritas are currently available in select states like California, Washington, and Florida ahead of a national rollout. For the RTDs’ debut, the Margaritas are available in 8-packs of 200-ml. cans for a suggested price of $20. Last year, Casamigos was just under two million cases in the U.S., according to Impact Databank.—Shane English