Cincoro Taps Craft & Art To Handle National Sales

Cincoro, the luxury Tequila brand owned by Michael Jordan and other NBA owners, has appointed Craft & Art as exclusive sales agent for the U.S. The announcement follows Cincoro’s move earlier this year to expand its national partnership with Southern Glazer’s to 43 markets.

Craft & Art is led by Southern Glazer’s veteran Kevin Fennessey as CEO, who said the alliance will “drive Cincoro’s exceptional portfolio to continued success and introduce the brand to an even wider audience of customers and consumers.” At Craft & Art, Cincoro is joining other luxury brands in the portfolio, such as El Silencio Mezcal, Sonrisa Puerto Rican Rum, Tepozan Tequila, and Celosa Rose Tequila.

Cincoro president Jeff Agdern cited Craft & Art’s “deep understanding of the U.S. market and experienced team with a strong track record of building luxury spirits brands,” in announcing the partnership. Positioned at Tequila’s ultra-premium end, Cincoro had U.S. volume of 45,000 cases last year, according to Impact Databank.—Daniel Marsteller

Tagged : Cincoro, Craft & Art, Southern Glazer's

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