Moët Hennessy’s Champagne Portfolio Back On The Rise In 2025 

Moët Hennessy’s market-leading Champagne brands Veuve Clicquot and Moët & Chandon have returned to growth in the U.S. market this year after a couple down years in the aftermath of the pandemic. Top seller Veuve Clicquot slipped 5% to 577,000 cases in the U.S. last year, according to Impact Databank, but the brand is up 6.9% by volume and 5.7% by value in NielsenIQ channels this year through July 5. Similarly, Moët & Chandon fell 7% to 360,000 cases marketwide in 2024, but has risen 9.1% and 7.6% in volume and value respectively in NielsenIQ channels year-to-date.

According to Impact Databank, Veuve Clicquot is the second-largest sparkling wine brand in the U.S. market in retail value terms (after Gallo’s La Marca Prosecco), at $450 million last year, while Moët & Chandon ranks third at $250 million.

“People are expanding the moments where they embrace and enjoy Champagne,” Scott Bowie, SVP of Champagne & Sparkling at Moët Hennessy,” told SND. “That shift in mindset, paired with a continued appetite for luxury and craftsmanship, reinforces our confidence in the category’s momentum.

“The $50–$100 range continues to be the top performer, especially for flagship cuvées like Moët Impérial Brut and Veuve Clicquot Yellow Label,” Bowie continued. “At the same time, we’ve seen real strength in the prestige space.” Moët & Chandon Collection Impériale Création No.1, and Veuve Clicquot La Grande Dame 2018 and La Grande Dame Rosé 2015 are among the portfolio’s most recent prestige-level launches.

Both the on- and off-premise markets are contributing to momentum for the Moët Hennessy Champagne portfolio recently. “We’re seeing a strong appetite for discovery and experience right now in the on-premise segment,” Bowie said.

“Off-premise also remains an important driver,” he continued. “People are more intentional about what they bring home, and they’re trading up when the occasion calls for it or when they just want to elevate their experience. We’ve put a big focus on retail visibility and education—making it easy for shoppers to choose Champagne with confidence.”

While core wines like Moët Impérial Brut, Moët & Chandon Nectar Impérial Rosé, and Veuve Clicquot Yellow Label remain the leading labels in the portfolio, Bowie added that newer offerings like Veuve Clicquot Rich Rosé are also contributing to growth. “Rich Rosé launched last fall and is designed to be served over ice, helping introduce Champagne to new audiences and occasions,” he noted.

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