Breakthru Gains Treasury Wine Estates, Stoller In The Golden State

Treasury Wine Estates is the latest key supplier to name Breakthru Beverage Group as its new California distributor, effective September 1. The move is latest fallout from Republic National Distributing Company’s exit of the California market and will see Breakthru add both the Treasury Americas and Treasury Collective U.S. portfolios to its stable.

According to Treasury, Breakthru is a natural fit due to its “distribution platform in the state and the strength of the existing strategic partnership between TWE and BBG, which already spans a number of key states, including Florida.”

Treasury says that the shift to Breakthru will have “uncertain effects” on the company’s short-term financial outlook, noting that despite the company’s June update predicting “modest” EBITS growth for fiscal 2026, the “net financial impact to TWE associated with this distributor change in California remains uncertain.” The company plans to provide an update when it releases its full-year results on August 13. Recently, Treasury’s U.S. portfolio has been boosted by the Daou brand from Paso Robles, acquired in 2024, which was up 4.5% to 725,000 cases in 2024, according to Impact Databank.

Oregon-based Stoller Wine Group has also appointed Breakthru as its California wholesale partner. The transition is expected to be completed by September 1. Stoller recently made headlines with its acquisition of the Elouan wine brand from Joe Wagner’s Copper Cane Wines & Spirits for an undisclosed sum, a deal which roughly doubled Stoller’s size from 170,000 to 300,000 cases. In addition to Elouan, the Stoller Wine Group’s brands include Stoller Family Estate, Chehalem, Chemistry, History, and Stoller Swing.—Shane English

Tagged : Breakthru Beverage Group, Daou, Elouan, Stoller Wine Group, Treasury Wine Estates

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