News Briefs for July 25, 2025

•Kentucky’s Bardstown Bourbon Company has kicked off “Nowhere We Won’t Go,” a new brand campaign running across video, digital, social, and out-of-home channels. The campaign, created by the Forsman & Bodenfors agency, is led by a 30-second video, along with shorter 15- and six-second cutdowns, and “reinforces Bardstown Bourbon’s unwavering commitment to quality that includes pushing the boundaries of Bourbon,” according to the company. The digital and social aspects of the campaign launched on July 23. Bardstown Bourbon Co. is part of Pritzker Private Capital-owned Lofted Spirits, which also includes Green River Distilling and Lofted Custom Spirits. Bardstown’s Collaborative Series Amrut bottling was among Whisky Advocate’s Top 20 Whiskies of 2024.

•Louisville, Kentucky’s Barrell Craft Spirits has released Barrell Decade, a new whisky blended from Canadian stocks distilled between 1995 and 2005. After its initial maturation, Barrell finished the blend in a combination of Spanish brandy and Hungarian oak casks before bottling at 71.35% abv. The new release is part of the company’s Black Label Series and carries a suggested price of $199. Barrell Decade is now available in select retailers across the U.S. and through the bottler’s website.

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.