Wine’s Retail Decline Accelerates Slightly In Latest Monthly Data
July 31, 2025The U.S. wine market’s decline in the off-premise accelerated slightly in the four-week period ending July 13, according to IRI/Circana. Wine retail dollars fell 4.9% the past four weeks, compared to a 4.4% drop year-to-date. That’s worse than the 1.2% retail value decrease for all of 2024 in IRI/Circana channels. Total U.S. wine dollars fell 2.1% overall last year, according to the 2025 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast.
Among the 25 largest-selling table wine brands off-premise in volume terms, the fastest-growing year-to-date were Constellation’s Kim Crawford (+6.4%) and Deutsch Family’s Josh Cellars (+5.6%). And among the 10 largest-selling sparkling wine brands at retail, the fastest growing were two Prosecco brands—Mionetto (+8.4%) and La Marca (+7%). Gallo’s Barefoot Cellars remains the overall U.S. market’s largest brand in dollar terms, while The Wine Group’s Franzia continues to lead by volume, according to the 253-page Impact Databank report. The only sectors to register off-premise volume growth year-to-date were non-alcoholic wine and sake. American wines fared worse year-to-date in IRI/Circana channels, compared to imports. But steeper declines for imported wine are projected for the balance of 2025, especially if higher tariffs go into effect. The total U.S. wine market is expected to register its fifth consecutive annual volume decline by the end of this year, according to Impact Databank.—Juan Banaag
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