Toasts Not Tariffs Urges Reciprocal Free Trade For Wines And Spirits
August 7, 2025The Toasts Not Tariffs Coalition, made up of nearly 60 groups from across the three-tier system, has delivered a letter to the White House urging President Trump to include a zero-for-zero carveout for wines and spirits in the final version of the upcoming E.U./U.S. trade deal. A return to zero-for-zero would exempt American and European wine and spirits producers from having their products tariffed. The Coalition includes groups like DISCUS, the American Craft Spirits Association, WSWA, and the National Restaurant Association, among many others.
In the letter, the group writes, “Our coalition members produce, distribute and sell wine and spirits in every U.S. state and support more than 3.5 million jobs, generating $476 billion in annual economic activity.” Additionally, the Coalition notes that a major portion of wine and spirits imports and exports are “distinctive products” that can only be made in certain areas and without direct substitutes.
Earlier this year, when reporting spirits exports to the E.U., DISCUS said that in 2024, during a period without tariffs on spirits, exports to the E.U. jumped nearly 40%, propelling overall U.S. spirits exports up 10% to $2.4 billion.
“America’s unique and special distilling industry is not only an economic driver for our nation, but a living expression of heritage, craftsmanship, and community,” said DISCUS president and CEO Chris Swonger. “We need President Trump’s leadership to safeguard the U.S. distilled spirits sector by returning to permanent, tariff-free trade on distilled spirits between the U.S. and E.U.”—Shane English
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