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Concha y Toro Posts Flat U.S. Sales In First Half

August 11, 2025

Chile’s Viña Concha y Toro saw flat U.S. sales of $73 million in the first half of the year amid a slowdown in the second quarter, which the company said was due to “declines in non-premium segments caused by tariff policy announcements, as well as seasonal promotions that will be observed in the second half of the year.” Viña Concha y Toro has annual U.S. volume of 3.2 million cases, according to Impact Databank.

While volume in the U.S. dipped 15% in the second quarter, the portfolio’s price/mix grew 6%, boosted by higher-priced brands. “The Don Melchor and 1000 Stories brands experienced significant sales growth, aligned with the market strategy, supported by new launches like Bonterra Ranch Wine,” the company noted.

Bonterra, with annual U.S. volume of 460,000 cases, debuted its Ranch Wine range in June, aiming to enter casual occasions where RTDs typically hold sway. Ranch Wine was initially planned to debut with about 15,000 cases, but was ramped up to 45,000 cases due to strong early interest, Kate Herbert, Bonterra’s senior director of marketing, told SND. —Daniel Marsteller

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