Tilray Expands Hemp THC Portfolio
August 19, 2025Tilray Brands, which posted revenue up 4% to $821 million for its fiscal year through May, is expanding its hemp-derived THC drinks with new 10mg doses for Fizzy Jane’s and Happy Flower. The new Fizzy Jane’s drinks come in the same three flavors as the 5mg format—Vanilla, Blood Orange, and Lemon Lime—and are available at retail across 10 states, including New Jersey, Ohio, and Florida, among others.
Happy Flower’s new higher-potency drinks, called the Super Bloom collection, also follow the brand’s original flavors of Margarita, Strawberry Daiquiri, and Peach Bellini. At retail, Happy Flower is available in select Total Wine and ABC locations.
Fizzy Jane’s carries a suggested price of $16 per 5mg 4-pack and $18 per 10mg 4-pack, while Happy Flower sells for $18 a 5mg 4-pack and $20 for the 10mg variants. In addition, Happy Flower is launching a new variety 6-pack with two cans of each flavor at both 5mg and 10mg.—Shane English
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