News Briefs for August 26, 2025

•California’s Scheid Family Wines is bringing back its seasonal limited-edition offering Pumpkin Spice Chardonnay. A blend of coastal Chardonnay with pumpkin spice flavors, it’s rolling out through key retail partners like Total Wine & More, Trader Joe’s, and Festival Foods. Scheid notes that “when the wine debuted last year, it quickly sold out and lit up social media feeds.” The winery’s portfolio also includes Scheid Vineyards, Sunny With a Chance of Flowers, Grandeur, and Fog & Light, among others. Last year, Scheid’s Sunny With a Chance of Flowers was up 2.8% to 110,000 cases in the U.S., according to Impact Databank.

•Winebow has renewed its partnership with Provi, linking the distributor with the drinks e-commerce marketplace across 17 states. The move allows retailers to access Winebow’s portfolio through the Provi marketplace, with features including in-app messaging with assigned reps, real-time product updates, access to pricing and promotions, and the ability to view order history and reorder within minutes. Winebow operates as a distributor in 17 major markets, including California, Florida, New York, and Illinois. Provi has more than 1,000 distributor partners and 750,000 SKUs on its marketplace, which aims to digitally connect retailers and distributors.

Tagged : Provi, Scheid Family Wines, Winebow

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