Premium Gin Imports Bucking Category Trends
August 26, 2025While the overall gin market in the U.S. fell 3.5% in volume terms last year, imported gin brands priced above $25 a 750-ml. bottle registered a 4.5% gain in 2024, according to Impact Databank. This year, lingering inflation and higher tariffs will continue to impact the category, but premium gin imports are expected to eke out another increase, even as the overall gin market and total imported gin volumes are again projected to decline.
Hendrick’s gin from William Grant & Sons is the clear market leader, comprising half of the $25 and over imported gin segment, according to Impact Databank, and continues to innovate to strengthen its category dominance, especially in the on-premise. This year’s limited edition, Oasium, retails for a suggested price of $40 a 750-ml. bottle. In addition to growth in control states, Hendrick’s has risen 2.2% by volume in NielsenIQ channels for the year-to-date period ending August 9th.
Solid 2025 gains have also been recorded by upscale gin brands from a variety of origins—Citadelle from France, Drumshanbo Gunpowder from Ireland, England’s Fords, and Germany’s Monkey 47.
Earlier this year, Maison Ferrand’s Citadelle launched its newest expression, Rouge, with hopes to grow the overall brand to above the 100,000-case mark in 2025. The most recent extension from Palm Bay-imported Drumshanbo is a Brazilian Pineapple-flavored offshoot, retailing at $37 a 750-ml. bottle. And late last year, Pernod Ricard’s Monkey 47 released the 2024 iteration of its limited-edition Distiller’s Cut.
Outside control states, 2025 growth has also been registered by Suntory Holdings’ gin label Roku, as well as by Rémy Cointreau’s The Botanist brand—which this year unveiled The Islay Cask Matured Gin Range ($50 a 750-ml. bottle). Japan’s Roku and Scotland’s The Botanist posted gains of 7% and 3%, respectively, in NielsenIQ channels for the year-to-date period ending July 12th.
Beyond the top premium import labels, Foley Family has also entered the category with Lighthouse, a new gin from New Zealand retailing at $50 a bottle. And growth in the upscale sector has also been achieved among American brands, including Deutsch’s Gray Whale from California—bottled at 43% abv and retailing at $40—which has seen 5.5% growth in control states year-to-date. Overall, gin imports now outsell their American counterparts in both volume and value terms, according to Impact Databank.—Juan Banaag
| U.S.—Leading Gin Imports Above $25 a 750-ml. | ||||||
| Brand | Importer | Origin | Total 2024 U.S. Volume1 |
Control States Volume Growth 2025 YTD2 |
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|---|---|---|---|---|---|---|
| Hendrick’s | William Grant & Sons | Scotland | 615 | 1.6% | ||
| Empress 1908 | Milestone Brands | Canada | 148 | -4.7% | ||
| The Botanist | Rémy Cointreau | Scotland | 94 | -2.0% | ||
| Citadelle | Maison Ferrand | France | 87 | 11.3% | ||
| Drumshanbo | Palm Bay International | Ireland | 65 | 7.3% | ||
| Roku | Suntory Global Spirits | Japan | 63 | -0.7% | ||
| Fords | Brown-Forman | England | 57 | 24.4% | ||
| Monkey 47 | Pernod Ricard | Germany | 29 | 8.7% | ||
| Total Leading Brands3 | 1,157 | 1.5% | ||||
| 1 Thousands of 9-liter case depletions. 2 Year-to-date July. 3 Addition of columns may not agree due to rounding. Source: NABCA and IMPACT DATABANK © 2025 |
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Tagged : Citadelle, Deutsch, Drumshanbo, Foley Family, Fords, Gray Whale, Hendrick's, lighthouse, Maison Ferrand, Monkey 47, Palm Bay, Remy Cointreau, Roku, Suntory, The Botanist, William Grant & Sons
