News Briefs for September 19, 2025

• Bogle Wine Collection has extended its Juggernaut brand with a new California Red Blend composed of Petite Sirah, Teroldego, and Malbec. Retailing at $20 a bottle, the newcomer joins the existing Juggernaut portfolio of Hillside Cabernet Sauvignon, Russian River Pinot Noir, Sonoma Coast Chardonnay, and Marlborough Sauvignon Blanc. Each Juggernaut label features an alpha predator, in this case a grizzly bear, calling back to the brand’s positioning emphasizing that overcoming challenges builds character. Juggernaut has more than tripled in size to above 300,000 cases in the U.S. over the last five years, according to Impact Databank.
• Ste Michelle Wine Estates is debuting a new Ethos label aimed at the on-premise. Carrying a target by-the-glass price of $15, Ethos is dedicated to showcasing Cabernet Sauvignon from Washington’s Columbia Valley. The inaugural 2022 vintage was sourced from select sites in the Red Mountain, Horse Heaven Hills, and Wahluke Slope appellations, as well as the 40-year-old Cold Creek Vineyard, the company noted. It was aged in a variety of new and neutral French and American oak barrels for 22 months and is rolling out to select restaurants around the country.
• Sazerac’s 1792 Bourbon has released Cognac Cask Finish, the latest permanent addition to brand’s portfolio. The 47.5% abv whiskey is matured in Cognac casks housed on the top floor of the distillery’s rickhouses for at least six months before bottling. 1792 Cognac Cask Finish carries a suggested price of $38 and is now available across the U.S. Last year, the brand was up 25% to 175,000 cases in the U.S., according to Impact Databank. 1792’s 2024 performance earned the brand a “Hot Prospect” award from Impact.
• Philadelphia-based Hochstadter’s Slow & Low has added two new cocktails to its portfolio, available in both bottles and cans. The new drinks—Cherry Old-Fashioned and Maple Old-Fashioned—are both bottled at 40% abv and retail for $30 a 750-ml., $16 a 375-ml., and $20 for a 4-pack of 100-ml. cans. To make these cocktails, Hochstadter partnered with Luxardo for the Cherry Old-Fashioned and Crown Maple for the Maple version. Both whiskies will be available across the U.S.

Tagged : bogle, Ethos, Hochstädters 1792 Bourbon, Juggernaut, Sazerac, Sie Michelle

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