Reyes Gains Infinium Brands In Florida Market

Reyes Beverage Group continues to expand its spirits business, gaining the brands of Infinium Spirits in Florida, effective in early December. This marks the second state in which the two companies are partnered, joining California, where Infinium transitioned to the Reyes portfolio this summer.

Part of Young’s Holdings, owned by the Underwood family, Infinium’s portfolio includes Templeton Rye Whiskey, Seagram’s Vodka, Tequila Corralejo, Howler Head, Tears of Llorona, Torres Brandy, and Zaya Rum. Seagram’s Vodka leads the range in volume terms at just over 1 million cases nationally, according to Impact Databank.

Reyes has added a bevy of new spirits and wine suppliers this year, including the portfolios of Tito’s, Brown-Forman, William Grant, and Gallo’s commercial spirits and wine brands, as well as Branca USA and Lalo Spirits, all in the California market.—Daniel Marsteller

Tagged : Infinium Spirits, Reyes Beverage Company

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