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Frederick Wildman Adds Non-Alc Wines To Riunite, Maschio Brands

September 24, 2025

Italian wine brands Riunite and Maschio, both imported by Frederick Wildman, have entered the non-alcoholic wine market with Riunite Zero Red Semi-Sparkling ($10) and Maschio Zero White Sparkling ($13).

Riunite’s offering, according to the company, is similar to Riunite’s popular Lambrusco and is best served chilled over ice.

Maschio’s new wine is a non-alc take on Prosecco. Both new wines are now available across the U.S. Last year, Riunite depleted approximately one million cases in the U.S., while Maschio was at 60,000 cases, according to Impact Databank. —Shane English

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