Canopy USA has partnered with alcohol and functional beverage sales company JP Brand Advisors (JPBA) to expand the reach of Wana’s hemp THC gummies and beverages across the U.S. The partnership will focus on building distribution relationships and “strategic account growth.”

“Hemp-based beverages represent one of the most exciting growth opportunities in our industry, and our agreement with Canopy USA reinforces our commitment to shaping the future of beverage alcohol through emerging categories,” said John Palatella, CEO of JPBA.

Canopy recently launched Wana’s THC drinks in Georgia, marking their 24th market, with the beverages dosed at 5mg and 10mg a serving. “Together with JPBA, we’ll be able to expand national relationships and execution capabilities—helping us scale faster, reach new consumers, and strengthen our leadership in this exciting category,” said Brooks Jorgensen, Canopy USA’s president.—Shane English