Brown-Forman Enjoys Solid Sales Growth On Strength Of Jack Daniel’s, High-End Whisk(e)y

Brown-Forman’s net sales rose by 7% in its third quarter (ended January 31, 2013), to $1.03 billion, while its operating income jumped 15% to $237 million. The strong performance followed impressive first half growth for the Louisville, Kentucky-based Brown-Forman, resulting in 8% underlying net sales growth for the first nine months of its fiscal year. For the nine-month period, Jack Daniel’s family of brands grew net sales by 10%—as Tennessee Honey’s sales nearly doubled—while the company’s high-end whisk(e)y sales were up by 19%. Other highlights included respective net sales increases of 7% and 5% for the El Jimador and Finlandia lines.

While Brown-Forman achieved solid progress in its core U.S. market, with 6% underlying net sales growth for the nine-month period, and also enjoyed solid growth in key markets like Germany, Australia and the U.K., its performance in emerging markets was especially impressive. Net sales in Turkey and Russia were up by a combined 35%, while Brazil and Mexico also grew at double-digit rates, up 14% and 11%, respectively. Meanwhile, India, Thailand and Indonesia were up over 20% in the aggregate.

Tagged : Brown-Forman, Jack Daniel's, spirits

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