Trinchero Intros New Female-Targeted Wine Brand, Fancy Pants

Trinchero Family Estates has launched a new wine brand, Fancy Pants, into national distribution. Making its debut with a 2011 red blend (featuring Zinfandel, Cabernet and Merlot) and a 2012 Pinot Grigio, the new range is sourced from various California vineyards. Both Fancy Pants’ red blend and Pinot Grigio are priced at $9.99 a 750-ml. Trinchero said the brand’s test marketing generated “overwhelming response, especially among the millennial female wine consumer.”

Tagged : Trinchero Family Estates, wine

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