News Briefs for June 12, 2014
June 12, 2014•Diageo is adding a limited-production Old Tom Gin to its Tanqueray brand this month, created by master distiller Tom Nichol. According to Diageo, the Old Tom style “bridges the flavor gap between the original, malty Dutch genevers and the more juniper-forward London Dry styles” and is lighter than a genever but more full-bodied and sweeter than a London Dry. Tanqueray’s Old Tom, which is limited to 100,000 bottles globally and will be distributed primarily in top bars, was inspired by a 19th century recipe from brand founder Charles Tanqueray. The pack design is also based on an original Tanqueray Old Tom label dating back to 1921. Each bottle is individually numbered. Tanqueray Old Tom Gin follows the brand’s revival of its Malacca edition in 2013.
•Concha y Toro is introducing a limited edition Manchester United Football Club bottle for its Casillero del Diablo brand in the U.S. market through importer Excelsior Wines. The Casillero del Diablo Manchester United Legendary Collection Cabernet Sauvignon, priced at $17 a 750-ml., is launching in time for the International Champions Cup soccer tournament in the U.S. July 24-August 4, as well as the FIFA World Cup in Brazil, kicking off this week. Casillero del Diablo has been the official wine sponsor of Manchester United since 2010, with a contract extending through 2015.
•Berentzen USA has launched a new premium flavored peppermint schnapps, Berentzen Icemint. The new offering uses an authentic German peppermint schnapps recipe and is 100 proof. Berentzen Icemint is available nationwide for a suggested retail price of $24.99 a 750-ml. bottle. It joins Berentzen’s portfolio, which also includes Wild Cherry, Apple and Pear liqueurs as well as Berentzen Bushel & Barrel, Kentucky straight Bourbon blended with apple liqueur.
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