Category Archive: News
News Alert: Proximo Moves To Breakthru In California
Proximo Spirits has become the latest key supplier to move to the Breakthru Beverage Group portfolio in California, as the reverberations from RNDC’s exit from the Golden State continue. Continue reading →
Posted in News on July 11, 2025Patrón Doubles Down On Additive-Free With New Ad Effort
Bacardi-owned Patrón Tequila continues to play up its additive-free credentials, debuting a fresh round of ads featuring redacted language to highlight the charged conversation around additives in Tequila, which has seen some brands embrace the additive-free moniker and others downplay its relevance. Continue reading →
Posted in News on July 10, 2025Opici To Handle House Of Smith Portfolio Nationally
Opici Wines & Spirits is adding House of Smith to its portfolio, agreeing to represent the Washington state winery nationally on an exclusive basis. Continue reading →
Posted in News on July 10, 2025News Briefs for July 10, 2025
•Suntory Global Spirits has announced the latest release from Booker’s Bourbon: By the Pond Batch. Continue reading →
Posted in News on July 10, 2025Interview, Part 2: Trinchero President And CEO Bob Torkelson
In the second part of our interview, Trinchero Family Estates president and CEO Bob Torkelson discusses the higher end of the California winemaker’s range, its import and spirits brands, tariffs, the evolving route to market, and the 16-million-case family-owned company’s vision for the future. Continue reading →
Posted in News on July 9, 2025Vintus Taps Breakthru In California Market
New York-based importer and marketer Vintus has aligned with Breakthru Beverage Group in the California market, effective September 1, following the news that RNDC will be exiting the Golden State. Continue reading →
Posted in News on July 9, 2025
