Foley Enters The RTD Category
Foley Family Wines & Spirits is entering the fast-growing RTD space via a new partnership with the Sabe brand. Continue reading →
Posted in News on May 22, 2025Single Barrels, Upscale Brands Leading The Way For Bourbon
While Bourbon decreased 3% in volume nationwide last year, according to Impact Databank, leading upscale brands like Woodford Reserve (+3.7% to 1.5 million cases), Buffalo Trace (+17.5% to 600,000 cases), and Elijah Craig (+3.4% to 541,000 cases) continued to grow. Continue reading →
Posted in News on May 22, 2025News Briefs for May 22, 2025
•Pernod Ricard-owned American whiskey brand Jefferson’s is debuting a new Blend of Straight Rye Whiskey. Continue reading →
Cameron Diaz’s Avaline Wine Brand On A Strong Upward Trajectory
Organic wine brand Avaline, founded by actress Cameron Diaz and entrepreneur Katherine Power, earned Impact “Hot Brand” honors earlier this year after posting 50% growth to 214,000 cases in the U.S. in 2024. Since its launch in 2020, the brand has built out a portfolio in the $20-$24 price range from various global regions, beginning with red and white blends before developing a line of varietal wines that includes Syrah, Lambrusco, and Sauvignon Blanc, among others. Avaline has now struck a national partnership with Southern Glazer’s, as the brand aims to continue its strong growth.
Marvin R. Shanken Interviews Napa Wine Legend Bill Harlan
Bill Harlan is an illustrious name in the wine world. The Napa vintner is the force behind the sought-after Cabernet-based reds of his Harlan Estate (founded 1984), Bond (founded 1996) and Promontory (founded 2008), from vineyards carved into remote and rugged landscapes. Harlan is also the developer and proprietor of Meadowood, the region’s first luxury resort and the original host site of Auction Napa Valley in 1981. A destination for wine country visitors, the property helped define the style of hospitality and tourism Napa is known for today.
Brown-Forman Backs Jack Daniel’s With New Campaign
Brown-Forman has released the latest global marketing campaign for Jack Daniel’s, “That’s What Makes Jack, Jack.” The ads were created with Energy BBDO and highlight how Jack Daniel’s is made, focusing on the production of Tennessee whiskey—including the charcoal filtration central to the Lincoln Country Process—and the people who make and drink it.
