Tag Archive: 400 Conejos
Cuervo’s Sales Rise Despite Global Industry’s “Persistent Volatility”
Grupo Cuervo saw sales grow 0.9% to $590 million (P$10.9b) in its fiscal third quarter ending in September on a like-for-like bases, on volume of 6.3 million 9-liter cases, flat against the prior year. Continue reading →
Proximo Sees “Sustained Category Momentum” In Tequila
Proximo Spirits parent Grupo Cuervo says broad momentum in the Tequila category is continuing this year, even as trade tensions and heightened competition make for a challenging market. Continue reading →
Posted in News on July 24, 2025Mezcal Marketers Look To Reignite Growth
After a long-term growth run in the U.S. the mezcal category stalled over the past two years, registering 580,000 cases in 2024 on a 55,000-case decline, according to Impact Databank. Continue reading →
Proximo’s Higher-End Tequilas Boost U.S. Sales
Higher volumes of upscale Tequilas like 1800, Gran Coramino, and Gran Centenario have boosted Proximo Spirits in the U.S. lately, as parent company Grupo Cuervo posted global third-quarter sales of $553 million. Continue reading →
Posted in News on October 24, 2024Mezcal On Track For Further Gains, Despite Short-Term Slowdown
While still a fraction of the size of Tequila, the dominant agave spirit, mezcal is benefiting from an influx of new brands and extensions, catering to both category aficionados and first time drinkers. Continue reading →
Posted in News on February 14, 2024Diageo, Proximo, Campari Among Those Seeding Growth In Mezcal
After several years of rapid growth from a small base, mezcal is gaining traction with mainstream consumers, propelled by brand leaders like Del Maguey, Ilegal, and Banhez. Continue reading →
Posted in News on March 2, 2023
