Tag Archive: Absolut
Top Spirits Brands Enjoy Strong First Half As Tito’s Surge Continues
The U.S. spirits market’s top 50 brands enjoyed a strong first half of this year, with aggregate growth of 4.4% in control states, according to NABCA, and a 3.9% gain in IRI channels. Continue reading →
Posted in News on August 30, 2016Premium Vodkas Fight To Make Headway In Competitive $15-$25 Segment
The U.S. vodka market faces a competitive pricing landscape and intense pressure from brown spirits, but its volumes are still growing—particularly on the premium side. Continue reading →
News Briefs for May 24, 2016
•Pernod Ricard is launching a new campaign behind its upscale Absolut Elyx vodka. Continue reading →
Posted in News on May 24, 2016Absolut And Grey Goose Map New Growth Strategies
Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Continue reading →
Posted in News on April 11, 2016News Briefs for March 7, 2016
•Absolut vodka has partnered with smart products developer Perfect Company on a new home mixology initiative. Continue reading →
Posted in News on March 7, 2016Amid Whisk(e)y’s Surge, Vodka Shows Strength, Placing 10 Brands On Impact’s Top 25 List
While whisk(e)y’s surge has reshaped the U.S. spirits market, Impact Databank’s exclusive ranking of the U.S. market’s top 25 spirits brands shows that vodka remains a force. Continue reading →
Posted in News on January 22, 2016
