Tag Archive: Absolut
Interview, Part 1: Pernod Ricard USA President And CEO Bryan Fry
Pernod Ricard USA has been a key player in the U.S. market’s whisk(e)y boom. Jameson, Pernod’s flagship Irish whiskey brand, has been one of the market’s strongest performers—in any spirits category—and The Glenlivet has solidified its lead of the thriving single malt Scotch segment. But like the blended Scotch category as a whole, Pernod-owned Chivas Regal hasn’t ridden the whisk(e)y wave, and it’s struggling to hold its ground in the U.S. Continue reading →
Posted in News on March 31, 2014Absolut Extends Local Series With Texas-Themed Vodka
Pernod Ricard USA is targeting the Lone Star State with a specially-themed, limited-edition Absolut expression. Continue reading →
Posted in News on February 19, 2014SPECIAL REPORT: Big Brands Struggle In Impact’s Top 100, But Bourbon Thrives
The world’s leading premium spirits brands were largely unable to achieve significant growth in 2013, as economic conditions remained challenging in many mature markets and slowdowns occurred in key emerging markets like China, Brazil and India. Continue reading →
Posted in News on February 18, 2014Pernod Ricard Leverages Its Big-Name Spirits With Hybrid Line Extensions
Blending has long been a staple in both spirits and wine, but it’s only recently that producers have started to experiment by merging their products with other categories. Continue reading →
Posted in News on November 27, 2013News Briefs for October 14, 2013
•Absolut has revealed the latest edition in its city-inspired vodka series, Absolut Chicago. Continue reading →
Posted in News on October 14, 2013News Briefs for September 13, 2013
•Absolut has partnered with music duo Icona Pop to promote the nationwide launch of its wine and vodka hybrid Absolut Tune. Continue reading →
Posted in News on September 13, 2013
