Tag Archive: Absolut
Competition Intense As Marketers Vie To Carve Up Vodka’s Expanding Pie
With growth of 4.8% last year to 66 million cases, according to Impact Databank, the vodka category remains not only the largest spirits segment in the U.S. market by far, but also arguably the hottest. Continue reading →
Posted in News on July 19, 2012News Briefs for April 2, 2012
•Suitors are said to be lining up for the chance to acquire Belvédère’s Sobieski vodka, but Polish news sources report that Brown-Forman is leading the race. Continue reading →
Posted in News on April 2, 2012Impact Seminar Snapshot: Alexandre Ricard Examines Emerging Market Evolution
Alexandre Ricard, managing director of the Pernod Ricard Distribution Network, was the opening speaker at last week’s Impact Marketing Seminar. Continue reading →
Posted in News on March 29, 2012News Briefs for December 23, 2011
•W.J. Deutsch & Sons, Ltd. has agreed to become the exclusive importer of upscale Spanish liqueur Licor 43, effective March 1, 2012. Continue reading →
Posted in News on December 23, 2011News Briefs for December 2, 2011
•Pernod Ricard USA has unveiled another extension to its Absolut Cities limited edition series, Absolut Miami. Continue reading →
Posted in News on December 2, 2011News Briefs for November 14, 2011
•Pernod Ricard has appointed Jonas Tåhlin as vice president global marketing for the Absolut Co. Continue reading →
Posted in News on November 14, 2011
