Tag Archive: Amaro

Fernet-Branca Makes Inroads As Consumers Explore Bitter Taste Profiles

Earlier this year, Italy’s Fratelli Branca, known for its flagship amaro brand Fernet-Branca, launched wholly owned import company Branca USA to take control of its route to market. The shift comes during a period growth for Fernet-Branca driven by rising consumer interest in complex, bitter taste profiles. Continue reading →