Tag Archive: Avión
After Long Decline, Jose Cuervo Finds Silver Lining To Achieve Turnaround
After years of struggle while the Tequila category achieved some of the most impressive growth in the spirits business, Jose Cuervo is again on the rise.
Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter
The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →
Posted in News on August 14, 2015Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights
Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →
Pernod Ricard Sees Improvement In U.S. And China In Third Quarter
Pernod Ricard posted an organic sales rise of 7% to €1.9 billion ($2b) for its third quarter ended in March, contributing to an overall 2% increase to €6.5 billion ($7b) over the first nine months of its fiscal year. Continue reading →
Posted in News on April 23, 2015Upscale Whiskies Dominate Impact’s “Hot Prospects” Spirits Awards
The surge in brown spirits across the U.S. market is in evidence on this year’s Impact “Hot Prospects” spirits list, which is highlighted by numerous super-premium brands from multiple segments of the whisk(e)y category. Continue reading →
Posted in News on September 11, 2014Taking Control Of Avión, Pernod Will Look To Bolster Its Already-Torrid Growth
With last night’s announcement that it has acquired a significant majority stake in super-premium Tequila brand Avión, Pernod Ricard USA is now the latest major spirits player to fortify its presence in the upscale Tequila segment, following a series of industry deals in the category this year. Continue reading →
Posted in News on July 11, 2014
